Ghost in the (Sewing) Machine
I saw a gaping hole — a consumer wound, if you will — in the fashion world. There was an underserved (often undead) market: Monsters.

Don’t the ugly, the grotesque, the bizarre, the monstrous, and the mutant deserve a brand that caters to their specific needs, with passion and panache? (Can I get a hellacious “yes!”?)

And so I launched “Monster Chux,” a fashion brand for style-starved vampires, zombies, witches, trolls, ghosts, ghouls, pixies, werewolves and other creatures — from the mystical to the mundane.